Accessible
Tested against WCAG 2.2 AA, and through simulated cataracts, glaucoma and colour blindness. 97% of practice sites fail these checks. Ours don't.
Websites that get measured, not guessed
Hiding in plain site.
Accessible websites for independent opticians — built for the patients you actually see.
Show me my site →Typical practice3
Ours0
Accessibility failures, measured. Median across 36 independent UK optical practices — and on this page.
The demonstration
See this page the way some of your customers do
Not a mock-up. It changes this page, right now. Most people try one and go quiet.
Every audit comes back with three numbers
97%
of practices fail accessibility checks
We scanned 36 independent optical practices. Thirty-four had failures their own patients would feel — and almost none were visible to the owner.
74%
make it hard to find a phone number
No tappable number, or buried below the fold. Your patients are the age group most likely to want to ring rather than fill in a form.
21
buttons too small to tap, per site
The median practice site. Fine for a 30-year-old's thumb; not for the hands of the people you actually see.
Measured across 36 UK practices, Aug 2026 — yours we measure directly
What we build
Reachable
A phone number your patients can actually find and tap. Three quarters of practice sites bury it — and yours is the age group most likely to want to ring.
Yours
Built around your photography, your stock and your customers. Not a template with your logo dropped on top.
We'd rather have your stock than your cash
We build the website. You pay in what you already sell — ex-display, end-of-line, or your own services. Nothing leaves your bank account.
Show me my site
Free, takes a day, no obligation.
hello@plainsite.studio