Accessible
Tested against WCAG 2.2 AA, and through simulated cataracts, glaucoma and colour blindness. 97% of practice sites fail these checks. Ours don't.
Hiding in plain site.
Accessible websites for independent opticians — built for the patients you actually see.
Show me my siteThree reasons your website is costing you work
It takes eight seconds to load on a phone
Over half your visitors leave before it finishes. Google measures this, and ranks you accordingly.
Your customers can't read it
Most hot tub buyers are between 50 and 70. Small, low-contrast text loses sales you never hear about.
It looks like 2014
People judge an £8,000 purchase by the website selling it. Yours is doing you no favours.
What we build
Reachable
A phone number your patients can actually find and tap. Three quarters of practice sites bury it — and yours is the age group most likely to want to ring.
Yours
Built around your photography, your stock and your customers. Not a template with your logo dropped on top.
We'd rather have your stock than your cash
We build the website. You pay in what you already sell — ex-display, end-of-line, or your own services. Nothing leaves your bank account.
See your website the way your customers do
We'll show you your current site through the eyes of someone with cataracts. It takes twenty seconds, and you won't forget it.
Show me my site
Free, takes a day, no obligation.
hello@plainsite.studio